Over the past year, at Metzineres we have promoted various communication actions aimed at the promotion and circulation of our merchandising, combining graphic materials with an active presence in strategic spaces, both physical and international.
We have developed and disseminated graphic materials specifically designed for circulation on social media, allied channels and spaces within the social and solidarity economy, as well as for printing and distribution in in-person contexts. These materials have accompanied Metzineres’ participation in conferences, gatherings and events, enabling situated, direct communication in dialogue with other collectives.
We have also worked on the creation of a specific harm reduction material designed for use in conferences and advocacy spaces, which accompanies all our merchandising in a transversal way. This material not only contextualizes the products, but also opens up conversations, shares situated knowledge and reinforces Metzineres’ political positioning in each space.
A key part of this strategy has been the activation of direct sales and distribution spaces in international gatherings, where merchandising has functioned as a tool for economic sustainability, as well as a political and relational device.
Within this framework, Metzineres has been present at:
- The AWID International Forum (Bangkok, December 2024), a global feminist gathering where our materials circulated among activists and international networks.
- The 69th Commission on the Status of Women (CSW69, New York, March 2025), strengthening the presence of community-based practices in institutional spaces.
- The 68th Commission on Narcotic Drugs (CND, Vienna, March 2025), contributing to advocacy in drug policy from a feminist and harm reduction perspective.
- The International Harm Reduction Conference 2025 (HR25), which brought together more than 1,000 participants from over 60 countries, creating a fertile space for exchange and dissemination.
In all these contexts, Metzineres merchandising —accompanied by graphic materials and the specific harm reduction content— has facilitated conversations, connections with allied actors, and the expansion of our networks. Each object, each image and each exchange is part of a living communication strategy that understands dissemination as a collective and situated practice.
We remain committed to forms of communication that not only inform, but also build relationships, sustain processes and circulate alternative narratives.
With the support of the Ajuntament de Barcelona.
